Things To Know About Marketing and Creativity

There are many ways for products and services to be sold on the net. The internet is also a great source of information in terms of looking for ways to improve the sales of a product as well as to know the advantages and disadvantages of various commodities. If a product is not popular on the market, then retailers can turn to the web so that they could increase their sales. Websites are all about advertising since people would often be enticed by various advertising tactics and marketing guerrilla maneuvers. When consumers see a link or URL of a website on the television or on an advertisement, they would often be curious to visit such site. Through the use of link building, network marketing internet marketing and email, retailers can hook in a lot of consumers. Most products rely on various techniques so that people would be able to acquire them.

A very effective move in terms of selling products is imposing and associating a product to a very catchy brand. In terms of television commercials, millions of consumers are enticed to acquire a product because they are often affected by how a product is presented. Also known as branding, people would acquire anything which is associated with their favorite brands. This tactic is also applicable in terms of selling toys and accessories for kids because children are often reeled in by products which are associated with their favorite action hero or cartoon character. For teenagers, they would often be enticed by how their favorite idols, rock bands and artists use such products. For instance, if a celebrity uses a special kind of cologne or perfume, teens are often enticed to acquire such products. The internet is also filled with different tactics and techniques to catch other people into acquiring and visiting various sites.

Marketing and Creativity-An Analysis

Writing a Business Plan

Just as a contractor uses a blueprint to ensure that a house will be built structurally sound, creating and writing a “blueprint” for your business – a business plan – will help you determine whether your business will be strong from the start. A good business plan has two basic goals: it describes the fundamentals of your business idea and provides (projected) financial data to show that you will make good money in a measurable amount of time.

Mapping out your Marketing Plan

One of the fundamental procedures involved in any successful business operation is the creation and implementation of a marketing plan. But before you set pen to paper, you’ll need to do a little research to define your target audience and to understand its needs. Your target audience is a specific group of customers that your company aims to reach. Once this is determined, programs to reach these targets (such as social media, direct mail or email advertising) can be developed.

Developing your key messages or Unique Selling Proposition (USP) is one of the most critical components of a marketing plan. These themes will be woven throughout all your company’s materials so that your customers and prospects clearly understand what makes your business unique, and confirms why they should be buying from you and not your competitors.

Beginning to Build Your Companies Brand

Your name and logo is often the first impression of your company for prospective clients. It should identify your company in a positive and memorable way, so that when customers and prospects are seeking the products and services you offer, they first think of you. The key to building a successful, professional-looking brand is clearly defining your company’s personality and the experience you want your customers to have with your company.

Creating Sales and Marketing Materials

After your marketing plan is formulated and your identity established, there are several “must haves” you’ll need to create, to communicate with your customers and prospects. These items include a stationery system (letterhead, envelope, business card and mailing label), sales materials (such as a brochure, pocket folder with inserts, and a presentation), a website that has been optimized with keywords for search engines like Google, and a social media presence (such as a Facebook page, LinkedIn profile and Twitter account, to name a few). Other materials may follow, depending on how you want to generate leads, and how often you want to contact your customers.

Getting it Done

You have several choices to help you get started, depending on your time, budget and resources. You can purchase software programs, you can hire and manage several companies to handle each different part of this process, or you can hire an integrated professional marketing company to take care of it all.

Marketing and Creativity-Guidelines

It might seem odd that creativity should play a part in any form of marketing. Marketing, after all, is simply about selling products or services to customers in exchange for money. How can such a down-to-earth activity possibly have a creative aspect? Creativity, in reality, plays a major part in business, especially in the sphere of internet marketing. The OED defines creativity as: “The use of imagination or original ideas to create something; inventiveness:” If you are familiar with the workings of internet marketing the creative aspect of the business becomes crystal clear in the light of that definition. The three crucial words in the above definition are “imagination”, “original” and “inventiveness”. I would say that all three of them are of great significance in creative internet marketing. The actual mundane bit of the business, the buying and the selling, might not contain much in the way of creativeness but the process that leads to the transaction certainly does.

The visual arts play a role in many ways. Website design is a very important aspect of any online presence; it is the shop window. A good website welcomes visitors in and, ideally, keeps them occupied for, at least, several minutes. Hopefully, it will lead them to look at the products and services on offer and incentivize them to make that all important purchase or opt-in. Rebranding products under licence also requires creative artwork. With a rebranding strategy a marketer can present an existing product in a unique version, just as supermarkets have their own, so-called, own brands. These are just existing products with the retailers own label and packaging. Internet marketers make a product their own with a brand new look..

The writing of a good, effective sales letter is an art-form in its own right. There has probably been more written about this topic than any other aspect of internet marketing. This is creative writing of a very specialist kind. A good sales letter will excite the readers, inform the readers, engage and even entertain the readers. If you can keep the reader involved in your copywriting through to the end of your letter without being distracted you are in with a good chance of making a sale. This takes imagination and technique. There are many times in running an online business where copywriting becomes important. Copywriting is a term which the dictionary describes as “the text of advertisements or publicity material”. So, apart from sales letters and website content, we need to be equally creative in our writing of emails, newsletters, promotional articles, eBooks, reports and so on.

There is more specialised creativity involved with the making of video presentations for websites and other promotional material. These videos have become more and more prevalent in the last couple of years or so. Producing these requires yet another set of creative skills although some of the software now available enables the technical aspects to be easily dealt with in the spare room at home. So, there are a number of creative internet marketing ideas and skills which can greatly enhance any business.